1. “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” — Beth Comstock

2. “Business has only two functions — marketing and innovation.” — Milan Kundera

3. Advertising brings in the customers, but it is your job to keep them buying from you.-Chet Holmes.

4. People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction. – Brian Halligan

5. A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is. – Scott Cook

6. The Internet makes money for you when you build something that is real and when it matters to people! – Darren Rowse

7. 90% trust peers on social networks (even strangers); only 15–18% trust brands. – Danny Brown

8. Your most unhappy customers are your greatest source of learning. – Bill Gates

9. Quality is more important than quantity. One home run is much better than two doubles. – Steve Jobs

10. Make the customer the hero of your story. – Ann Handley
